At Guilty Party, we believe in ownership—not blame. Like a child reaching for the cookie jar, we act with intention, curiosity, and just enough mischief to make things interesting. We take responsibility for the creative risks worth taking.

What We Bring

With decades of collective experience across pharmaceutical marketing, documentary production, and digital innovation, we see the patterns that make or break creative work in highly regulated environments. Our approach combines behavioral storytelling with strategic pattern recognition—finding the authentic narratives that create genuine connection while navigating complex stakeholder dynamics.

Our perspective comes from both sides of the table: agency-side production managing 55+ pharmaceutical brands from AbbVie to Zimmer, and personal experience as patients navigating the healthcare system. This dual lens reveals how stories shape reality and how the right narrative framework can transform even the most difficult experiences into pathways forward.

The Campground Approach

We create "campground environments"—spaces where creative teams feel safe enough to bring their best ideas forward. This philosophy emerged from years of protecting teams from organizational fear while maintaining accountability. When people know someone has their back, they do their best work in spite of systemic challenges.

How We Work

Whether consulting on a single project or embedding with your team through a critical launch, we focus on:

• Identifying corrupted cycles before they become catastrophes

• Building narrative frameworks that resonate with real human experience

• Creating psychological safety that enables creative risk-taking

• Translating between creative vision and business reality

We draw on a deep network of specialists—from visual effects artists to therapeutic filmmakers—bringing in the right expertise for each unique challenge.

Why "Guilty Party"?

The name reflects our philosophy: if something needed doing, we did it. It's about accountability with warmth—that nostalgic feeling of being caught with your hand in the cookie jar, but knowing the cookies were meant to be shared anyway.

Ready to reach for something meaningful? Let's create stories worth owning.